It was indeed set up, Theres actually 2 different copies of this, a view from inside the building and outside.. the alarm heard is a car alarm which really did go off due to the sound wave of the window breaking..
It was just a stunt that was set up.. do some research
Couldn’t it be the building alarm instead? If a building has been fitted with detectors that make contact as soon as windows are shattered, it might trigger the alarm. JMHO.
IMHO this is a great ad, especially the novel approach of filming it from several different people’s viewpoints at the exact same time, all while not getting any of the production crew or equipment in frame. And the ad is funny, and people remember funny.
Nope, I think the ad was designed to be an exact certain length (for advertising purposes) so they had the events set in advance. The spool simply rolled too slowly, but it was “good enough” and fit the slotted time. The alarm was intended to imply the car was hit by the spool; that’s clear.
Nah, it went off too late (well after the spool crashed thru the doors….)
I’m thinking the plan was, spool crash thru doors, roll to car, alarm goes off etc making it look like not only the doors are trashed but the car damaged too… But the spool rolled too slowly and messed up the timing… still funny commercial
October 31st, 2010 at 12:13 pm
yes a virus video…
October 31st, 2010 at 12:35 pm
This is a virus video..
Has nothing to do with microsoft
It was indeed set up, Theres actually 2 different copies of this, a view from inside the building and outside.. the alarm heard is a car alarm which really did go off due to the sound wave of the window breaking..
It was just a stunt that was set up.. do some research
October 31st, 2010 at 12:40 pm
i wish this was real, its wonderfully delicious….what? anyway, i would haven pretty much reacted just like that guy only i would be laughing.
October 31st, 2010 at 12:46 pm
who knows it could be the buildings security alarm too .
October 31st, 2010 at 1:26 pm
cable fail!
October 31st, 2010 at 1:48 pm
Couldn’t it be the building alarm instead? If a building has been fitted with detectors that make contact as soon as windows are shattered, it might trigger the alarm. JMHO.
October 31st, 2010 at 1:59 pm
Sometimes, yes.
IMHO this is a great ad, especially the novel approach of filming it from several different people’s viewpoints at the exact same time, all while not getting any of the production crew or equipment in frame. And the ad is funny, and people remember funny.
October 31st, 2010 at 2:00 pm
You sound like you really know your stuff. Do you make ads for a living?
October 31st, 2010 at 2:13 pm
Nope, I think the ad was designed to be an exact certain length (for advertising purposes) so they had the events set in advance. The spool simply rolled too slowly, but it was “good enough” and fit the slotted time. The alarm was intended to imply the car was hit by the spool; that’s clear.
October 31st, 2010 at 3:12 pm
Dude, It’s an ad. Everything in it is controlled. The car alarm was added in post–exactly where it makers intended.
The fact that you think it should be sooner (or later) just means they misjudged how people (or at least you) would interpret the alarm.
October 31st, 2010 at 4:10 pm
Nah, it went off too late (well after the spool crashed thru the doors….)
I’m thinking the plan was, spool crash thru doors, roll to car, alarm goes off etc making it look like not only the doors are trashed but the car damaged too… But the spool rolled too slowly and messed up the timing… still funny commercial
October 31st, 2010 at 4:31 pm
I don’t think the car alarm is a blooper. The impact of the crash made it go off.
Still can’t get over how calm this guy is…
must be an important call.
October 31st, 2010 at 4:45 pm
This is part of a multi-part advertisement shown from different perspectives….
Check the related videos for the other 2…
Notice the car alarm goes of WAY before the spool hits it…. Blooper
October 31st, 2010 at 5:43 pm
This is the 2nd part of the same add.. I just saw it on a website….
October 31st, 2010 at 6:19 pm
Viral marketing from microsoft
microsoft dot com [slash]uc [slash] voipasyouare
October 31st, 2010 at 6:26 pm
I wander what Call control was he using when he was talking ” Was it a MS Mobile Device ” and does it support MWI if it was
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